FuboTV Taps Dentsu’s Audience Data To Better Target Live Sports Fans

FuboTV has fully integrated with Dentsu International’s M1 people-based identity and data platform to better target the live sports viewers on its live streaming TV platform. The companies said that advertisers can now use M1’s connected individual, device and panel data across fuboTV’s connected TV inventory that includes 50,000 live sports events per year along with more than 100 sports, news and entertainment channels.