Weather Tech: Mobile With A Chance of AR
For broadcasters, the big payoff from mobile and social media comes when viewers tune in to watch the local weathercast. When they do, they’ll find several new presentation and forecasting tools that make weather on the big screen even more accurate and easy to understand. One impressive new presentation tool finding its way into weather and traffic reports is augmented reality, or AR. Above, KWTV Oklahoma City displays wind shear warnings using Baron Services tech. This is the final installment of a three-part special report on weather. Read all the stories here.
Gray Television began a serious evaluation of a hybrid of hard and virtual sets, augmented reality and immersive graphics about 18 months ago. The station group wanted to find new, flexible ways to customize local content in a way that engages viewers. Now it’s preparing to introduce the technology at some of its stations, emphasizing the need to use virtual to “support the content, augment what is going on with that content — not get in the way,” according to Jason Effinger, the group’s tech SVP.
