Advertisers like Verizon and Expedia cling to hope that Oscars can still deliver highly coveted audiences.
Networks are having trouble finding high-profile emcees to host these galas. Why? Insiders say there are too many reasons to count and they don’t see the situation improving anytime soon.
Think the awards-season jockeying ended with the Oscars? Think again. Competition among the networks for kudocasts is heating up because live events with celebrities are highly conducive to second-screen activity (aka snarky live tweeting).