Hulu has expanded the duties for Barrie Gruner, the EVP of marketing. She will assume oversight of brand marketing, while continuing to shepherd content marketing. Gruner first joined the streamer in 2013 as a VP, originals marketing and publicity. As part of the Hulu reorganization, Scott Donaton will leave his post as SVP marketing. Donaton joined the streamer in 2019 from ad agency Digitas, where he was chief content and creative officer.
Naomi Bulochnikov, Erin Weir, Barrie Gruner and Aaron Goldman will all expand their responsibilities under Shannon Ryan, president of content marketing for Hulu and general entertainment.
