Later this year, the TV veteran will conclude a five-decade career including 15 years at helm of Hearst’s Boston ABC affiliate.
The trade group’s chairman, Bill Fine, says the TV broadcasters have put up with inaccurate numbers and unchanging sample sizes for too long. “We have hit a tipping point, a point where it is clear a major change is necessary. I know you have heard that from others many times before, but I’m serious. It is time for a reset.”
Bill Fine knows an increasing number of viewers want to watch TV on their cell phones and tablets — what they want, and when they want it. Now Fine’s station, Hearst-owned ABC affil WCVB Boston, could be the first in the market to offer an app that delivers on this promise by streaming almost every show as it’s being broadcast on air.
Bill Fine, GM of WCVB Boston and chairman of TVB, discusses TVB’s “report card,” the outlook of national spot and political advertising, progress in getting credit for DVR viewing, the loss of exclusivity to network programming and more.
TVNewsCheck Editor Harry A. Jessell talks with WCVB Boston GM Bill Fine and News Director Andrew Vrees about what their station and city went through in those five intense days of almost nonstop coverage of the Boston Marathon bombings and manhunt.