Troubled measurement company Comscore announced that Bill Livek has been named CEO as the company reported a loss for the third quarter and a decline in revenues.
Bill Livek, the soft-spoken CEO of Rentrak exudes calm and generally eschews controversy, even as he leads an upstart business mounting a challenge to entrenched market dominator Nielsen. But Livek showed a bit of his fire within on a call with investors. Some of them were concerned that a new Nielsen deal with Kantar could pose a significant threat to Rentrak’s business — which is rooted in set-top-box data. Livek wasn’t content to just downplay the value. He tried to poke holes in Nielsen’s plans and suggested with some bite that it is copying Rentrak.