Q&A WITH BILLY PURSER
News Flash: Cord Cutting Is A Problem
There’s long been a debate among media people over whether cord cutting, or getting rid of pay TV services such as cable and satellite, is actually a problem or if it’s just overhyped by the media. A new report from Digitalsmiths suggests it is a real problem. Billy Purser, VP of marketing at Digitalsmiths, talks about whether cord cutters are a big problem, what’s behind their decisions, and how cable and satellite companies are combating cord cutting.
