Six years after acquiring the digital news upstart, E.W. Scripps is nudging Newsy closer to profitability and wider audiences. The largely millennial viewership sees Newsy’s “anti-partisan” approach as a balm to the louder polarities of its larger digital and cable peers.
CNN’s Rajin Persaud, CBS Interactive’s Christy Tanner, Newsy’s Blake Sabatinelli and Fox News Channel’s John Fiedler will speak on the “Creating the Right News Content Nationally” panel at TVNewsCheck’s OTT News Summit on June 11.
The company’s Newsy digital video service now produces around 30 pieces of short-form video content per day. While Newsy is on 21 OTT platforms, its GM, Blake Sabatinelli, says the company is very much pursuing a “plant the flag” approach in anticipation of the coming consolidation, which he views as inevitable.
The fourth annual conference from TVNewsCheck and Sports Video Group will feature an on-stage Q&A with Blake Sabatinelli, the general manager of the Scripps-owned OTT service Newsy.