Blake Sabatinelli, CEO of Atmosphere TV, explains how to make good TV deliberately for background consumption, and how his company has turned its network of FAST channels into a lucrative business at bars, restaurants and other venues. A full transcript of the conversation is included.
After six years leading E.W. Scripps’ millennial-targeted news network, Blake Sabatinelli has left the company. He’ll be replaced by a yet-unnamed head of network news to oversee both Newsy and Court TV for Scripps.
Executives from Nexstar, Newsy, CBS Local Digital and Local Now will assess ad technology’s performance amid the pandemic’s growing streaming audience at TVNewsCheck’s virtual OTT News Summit on Sept. 24. Register here.
As a digital-centric news organization, Newsy was better prepared than many to shift to remote working conditions. What’s changed is a tighter collaborative relationship with other E.W. Scripps-owned sister companies, including Court TV and TV stations.
Six years after acquiring the digital news upstart, E.W. Scripps is nudging Newsy closer to profitability and wider audiences. The largely millennial viewership sees Newsy’s “anti-partisan” approach as a balm to the louder polarities of its larger digital and cable peers.
CNN’s Rajin Persaud, CBS Interactive’s Christy Tanner, Newsy’s Blake Sabatinelli and Fox News Channel’s John Fiedler will speak on the “Creating the Right News Content Nationally” panel at TVNewsCheck’s OTT News Summit on June 11.
The company’s Newsy digital video service now produces around 30 pieces of short-form video content per day. While Newsy is on 21 OTT platforms, its GM, Blake Sabatinelli, says the company is very much pursuing a “plant the flag” approach in anticipation of the coming consolidation, which he views as inevitable.
The fourth annual conference from TVNewsCheck and Sports Video Group will feature an on-stage Q&A with Blake Sabatinelli, the general manager of the Scripps-owned OTT service Newsy.