Targeting the legions of Americans who’ll be home and relaxing on their couches the day after Christmas, BP is launching a 60-second ad Dec. 26 in an effort to convey progress in the cleanup of the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.
MAN ON (IN) THE SPOT
Rental Agent Happy With Starring Role For BP
Rick Scali, the rental agent in Destin, Fla., who stars in a BP image spot now playing in many markets from Detroit to New York to Dallas, says that BP has done right by him and his panhandle beach community. But he’s not so pleased with how the national media has covered the spill and its aftermath.
