OPEN MIKE

Warming Raises Importance Of Local Weather

Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers.

NAB’s Wharton Rips Microsoft Spectrum Grab

NAB chief spokesman Dennis Wharton calls Microsoft’s push to permit broadband traffic on vacant TV channels the “height of arrogance” in light of the software giant’s refusal to buy spectrum during the FCC incentive auction.

 

Microsoft To Unveil White Spaces Plan

At a Washington press conference today, Microsoft President Brad Smith will announce a plan to use unused TV channels — so-called white spaces — to bring broadband service to two million rural Americans over the next two years. Microsoft’s white spaces initiatives have already generated opposition from broadcasters.