Streaming consumers suddenly had more choices than ever, and analyst Brett Sappington says they enjoyed their freedom.
Q&A WITH BRETT SAPPINGTON
How OTT Services Will Impact Pay TV
Will the availability of over-the-top services, which deliver pay TV content directly to subscribers rather than forcing them to sign up for cable or satellite, result in fewer cable and satellite subscriptions? That’s been the big question ever since HBO became the biggest network to launch an OTT service earlier this month. Brett Sappington, director of research at Parks Associates, talks about the impact of OTT services, how they will impact pay TV and what the future of OTT services will be.