Q&A WITH BRETT SAPPINGTON

How OTT Services Will Impact Pay TV

Will the availability of over-the-top services, which deliver pay TV content directly to subscribers rather than forcing them to sign up for cable or satellite, result in fewer cable and satellite subscriptions? That’s been the big question ever since HBO became the biggest network to launch an OTT service earlier this month. Brett Sappington, director of research at Parks Associates, talks about the impact of OTT services, how they will impact pay TV and what the future of OTT services will be.