WCIV Charleston Debuts New Sets With Brightline Lighting Enhancements

Brightline, a manufacturer of lighting systems, provided a complete studio lighting package to Sinclair Broadcast Group’s ABC affiliate WCIV Charleston, S.C. Sinclair’s Mark Nadeau, director of TV production, and Eric Castagne, assistant director of tv production, completed the project design and execution of the extensive WCIV studio rebuild. “Projects of this scope are personally the most rewarding,” […]

NBCU Trying To Quantify Quality Amid Debate On Measurement

As the television industry looks for better ways to measure viewers, NBCUniversal wants the audience metrics used to buy and sell advertising to take into account the quality of the video and how much it engages consumers. NBCU on Wednesday is holding its annual pre-upfront presentation highlighting its data and technology capabilities for advertisers. This year’s event is called One23.

Brightline Names New Broadcast Lighting Specialist

Brightline, a manufacturer of lighting systems, has appointed industry veteran Kathryn Hatfield as broadcast lighting specialist. In this position, Hatfield is responsible for sales efforts to broadcasters across the country. Hatfield spent much of her career at Eclipse Lighting, a North Carolina-based lighting distributor, as vice president of sales. While at Eclipse, Hatfield sold lighting packages and […]

Brightline Introduces New LED Profile Spotlight Series

With a new series of profile spotlights, Brightline, a manufacturer of video lighting systems, continues its product introductions. Starting in June this year, Brightline introduced the cMe3 huddle room light, a fluorescent to LED upgrade kit, the L1.3 SeriesONE light, and now a new family of four profile spotlight LED fixtures. Used for more focused and shaped […]

Brightline Appoints Leslie Moynihan Lighting Director

Brightline, a manufacturer of video lighting systems, has added lighting industry veteran Leslie Moynihan to its team as lighting director/CAD specialist. She joins Brightline with an extensive background in lighting design for theater, television, dance, live music, and venue grand openings. Her previous position was as a computer drafter and designer with Root Integrated Systems, a […]

Warner Bros. Discovery Teams With BrightLine On Advanced Ad Products

Warner Bros. Discovery said it is working with BrightLine to provide two advanced advertising products — Click-to-Contact and Viewer’s Choice. The products are being sold in the upfront and will be available on Discovery+ in the fourth quarter.

Advanced Ad Pioneer Mike Bologna Joins Brightline As Chief Accelerator

Brightline Promotes Erin Nath To Manager Of AV Solutions, U.S.

Brightline, a manufacturer of video lighting systems, has announced the promotion of Erin Nath to manager of AV solutions for U.S. This marks the latest promotion for Nath who was most recently the company’s sales operation manager. In her new role, Nath is responsible for AV sales for the company across the U.S. She’ll work closely […]

Joey Clayton Joins Brightline As Sales Operation Manager

Brightline, a manufacturer of video lighting systems, has added Joey Clayton as sales operation manager. Based out of the company’s main offices in Bridgeville, Pa., she is responsible for organizing order logistics and post-order customer communication for the company. Erin Nath, who previously served as sales operation manager for Brightline, has been promoted to AV […]

Extreme Reach Partners With BrightLine On CTV/OTT

Extreme Reach, a global advertising, analytics and rights management platform built for all forms of TV and streaming video, has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT environments. The companies say the  partnership leverages both of their […]

WXII Illuminates News Set With Brightline LED Fixtures

Brightline, a manufacturer of energy efficient lighting systems, says Hearst-owned NBC affiliate WXII Greensboro/Winston-Salem/High Point, N.C. (DMA 49), used almost 40 Brightline L1.2 and L1.4 LED SeriesONE studio light fixtures to light its new set, which debuted in early August. The new scenic environment, designed by Devlin Design Group, was the first complete overhaul of the WXII news […]


TVN Tech | Stations Are Beginning To See The (LED) Light

Having well-designed lights has impact beyond lowered operating costs due to reduced power consumption and how good the lights make the talent look. LED technology is now in its third generation, so many of its previous kinks have been worked out. The latest LED lights communicate wirelessly, are “perfect” when it comes to the color rendering index and handle a range of color temperatures. Above: The athletics broadcast studio at University of Louisville has a PrimeTime GUS 51 LED Fresnel as well as MSLED 20 XB2, MSLED 40 XB2 and 1SLED XB2 lights. Source: PrimeTime.

Streaming TV Ads To Get More Targeted

As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising. The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices.