Having well-designed lights has impact beyond lowered operating costs due to reduced power consumption and how good the lights make the talent look. LED technology is now in its third generation, so many of its previous kinks have been worked out. The latest LED lights communicate wirelessly, are “perfect” when it comes to the color rendering index and handle a range of color temperatures. Above: The athletics broadcast studio at University of Louisville has a PrimeTime GUS 51 LED Fresnel as well as MSLED 20 XB2, MSLED 40 XB2 and 1SLED XB2 lights. Source: PrimeTime.
As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising. The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices.