Advanced Ad Pioneer Mike Bologna Joins Brightline As Chief Accelerator

Brightline Promotes Erin Nath To Manager Of AV Solutions, U.S.

Brightline, a manufacturer of video lighting systems, has announced the promotion of Erin Nath to manager of AV solutions for U.S. This marks the latest promotion for Nath who was most recently the company’s sales operation manager. In her new role, Nath is responsible for AV sales for the company across the U.S. She’ll work closely […]

Joey Clayton Joins Brightline As Sales Operation Manager

Brightline, a manufacturer of video lighting systems, has added Joey Clayton as sales operation manager. Based out of the company’s main offices in Bridgeville, Pa., she is responsible for organizing order logistics and post-order customer communication for the company. Erin Nath, who previously served as sales operation manager for Brightline, has been promoted to AV […]

Extreme Reach Partners With BrightLine On CTV/OTT

Extreme Reach, a global advertising, analytics and rights management platform built for all forms of TV and streaming video, has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT environments. The companies say the  partnership leverages both of their […]

WXII Illuminates News Set With Brightline LED Fixtures

Brightline, a manufacturer of energy efficient lighting systems, says Hearst-owned NBC affiliate WXII Greensboro/Winston-Salem/High Point, N.C. (DMA 49), used almost 40 Brightline L1.2 and L1.4 LED SeriesONE studio light fixtures to light its new set, which debuted in early August. The new scenic environment, designed by Devlin Design Group, was the first complete overhaul of the WXII news […]

TVN TECH

TVN Tech | Stations Are Beginning To See The (LED) Light

Having well-designed lights has impact beyond lowered operating costs due to reduced power consumption and how good the lights make the talent look. LED technology is now in its third generation, so many of its previous kinks have been worked out. The latest LED lights communicate wirelessly, are “perfect” when it comes to the color rendering index and handle a range of color temperatures. Above: The athletics broadcast studio at University of Louisville has a PrimeTime GUS 51 LED Fresnel as well as MSLED 20 XB2, MSLED 40 XB2 and 1SLED XB2 lights. Source: PrimeTime.

Streaming TV Ads To Get More Targeted

As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising. The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices.