The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA Washington is the latest in a series of close collaborations between one of the largest television operators in the U.S. and […]
Founded in 1912, the City Club of Cleveland, is one of the oldest independent free speech forums, renowned for its tradition of debate and discussion. When the organization moved to a […]
Brightline, a manufacturer of lighting systems, provided a complete studio lighting package to Sinclair Broadcast Group’s ABC affiliate WCIV Charleston, S.C. Sinclair’s Mark Nadeau, director of TV production, and Eric Castagne, […]
As the television industry looks for better ways to measure viewers, NBCUniversal wants the audience metrics used to buy and sell advertising to take into account the quality of the video and how much it engages consumers. NBCU on Wednesday is holding its annual pre-upfront presentation highlighting its data and technology capabilities for advertisers. This year’s event is called One23.
Brightline, a manufacturer of lighting systems, has appointed industry veteran Kathryn Hatfield as broadcast lighting specialist. In this position, Hatfield is responsible for sales efforts to broadcasters across the country. […]
Exclusives
With a new series of profile spotlights, Brightline, a manufacturer of video lighting systems, continues its product introductions. Starting in June this year, Brightline introduced the cMe3 huddle room light, a fluorescent […]
Brightline, a manufacturer of video lighting systems, has added lighting industry veteran Leslie Moynihan to its team as lighting director/CAD specialist. She joins Brightline with an extensive background in lighting design […]
Warner Bros. Discovery said it is working with BrightLine to provide two advanced advertising products — Click-to-Contact and Viewer’s Choice. The products are being sold in the upfront and will be available on Discovery+ in the fourth quarter.
Brightline, a manufacturer of video lighting systems, has announced the promotion of Erin Nath to manager of AV solutions for U.S. This marks the latest promotion for Nath who was […]
Brightline, a manufacturer of video lighting systems, has added Joey Clayton as sales operation manager. Based out of the company’s main offices in Bridgeville, Pa., she is responsible for organizing […]
Extreme Reach, a global advertising, analytics and rights management platform built for all forms of TV and streaming video, has formed a partnership with BrightLine to create frictionless workflows as […]
Brightline, a manufacturer of energy efficient lighting systems, says Hearst-owned NBC affiliate WXII Greensboro/Winston-Salem/High Point, N.C. (DMA 49), used almost 40 Brightline L1.2 and L1.4 LED SeriesONE studio light fixtures to light its […]
Having well-designed lights has impact beyond lowered operating costs due to reduced power consumption and how good the lights make the talent look. LED technology is now in its third generation, so many of its previous kinks have been worked out. The latest LED lights communicate wirelessly, are “perfect” when it comes to the color rendering index and handle a range of color temperatures. Above: The athletics broadcast studio at University of Louisville has a PrimeTime GUS 51 LED Fresnel as well as MSLED 20 XB2, MSLED 40 XB2 and 1SLED XB2 lights. Source: PrimeTime.
As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising. The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices.
