BritBox International Triples Programming Spend, Doubles Marketing Outlay, Revises Management Structure
BritBox, the BBC Studios and ITV joint-venture streamer, is planning to expand into 25 countries across Europe, Asia, the Middle East, South America and Africa. A BritBox spokesman could not be specific about which countries the streamer is targeting or when it expects to complete the rollout, but it builds on its existing footprint in the U.S., Canada, U.K., and — later this year — Australia.
The three-year deal with Channel 4 will add 1,000-plus hours of programming, including for the first time on any streamer an exclusive Film4 curated service featuring iconic films, from 2020.
TVN Tech | IP, Cloud, AI Were Everywhere At Buzz-Free IBC
Exclamations about the IP transition, the cloud and AI were notably muted at this year’s IBC. Vendors say that’s because this year wasn’t about shiny new things, but rather getting to work on implementation.
The British public broadcaster and commercial network have set a strategic partnership to launch BritBox streaming service in the second half of 2019. It will be a mix of library shows from the BBC and ITV and will also include new commissions from British production companies.
British media companies BBC Worldwide and ITV Plc launched BritBox in the United States today, a new subscription-based video streaming service that includes iconic British shows including Blackadder, Fawlty Towers and East Enders.
The British are streaming, the British are streaming. BBC Worldwide and ITV announced today that they will join forces to launch a Netflix-like streaming service in the U.S. The ad-free service will be available online and via Roku, AppleTV and Chromecast starting in the first quarter of 2017. Its name — BritBox — reflects the service’s focus on British TV.