JESSELL AT LARGE
Advancing Tech = Advancing The Business
TV broadcasters are at war right now, not only with their long-time nemeses, cable and satellite, but also with wireless broadband, which is coming after broadcasters’ spectrum and its viewers. To win this war, broadcasters have to innovate. They have to keep up with the competition. In fact, they should strive to get ahead of the competition. Creating a broadcast lab with an annual budget of at least $15 million to develop and test new broadcast technology would do just that.
