Sinclair Broadcast Group has embarked on a campaign to let consumers know they don’t need the pay-TV ecosystem to enjoy their local TV stations. Sinclair, which controls 173 network affiliates in 81 markets, has partnered with NAB-backed TV Freedom and Antennas Direct for what’s being billed as the “Broadcast TV Liberation Tour.”
DMA 8 (WASHINGTON)
1,000 TV Antennas Given Away In Washington
At the “Broadcast TV Liberation Tour” kick-off promotion in Washington on Sunday, Antenna Direct, in partnership with TVFreedom.org and LG Electronics, USA, gave away 1,000 free antennas valued at around $120 each as part of the push to tell consumers that they can watch TV for free without having to pay cable companies.
