The Walt Disney Co. and BTS’ studio home Hybe revealed a new global content partnership that will see the companies work together to produce five titles for Disney’s streaming services, including three exclusive projects featuring BTS or BTS members. Aligning itself with the world’s most popular K-pop group is undoubtedly a coup for Disney, as it seeks to both ramp up global subscriber counts and catch up with Netflix as a destination for bankable Korean entertainment.
