Sports Rights’ Streaming Wave May Finally End Pay TV Bundle

NBCUniversal, Disney and ViacomCBS, along with tech giants like Amazon, are shifting resources to snap up live programming from major leagues in a new arms race to fuel direct-to-consumer services.

Verizon To Drop Cable Bundles

Verizon Communications is eliminating traditional cable bundles and the handcuffs that often came with them, making it easier for households to switch video packages in the hopes they won’t cut the cord entirely. It will allow Fios customers to select their home internet speeds and television packages separately, at preset rates. Rather than locking customers into one- or two-year contracts, customers will be able to change either service monthly, if they wish.

How Streaming Caught Up To Cable Prices

Cord-cutting was supposed to be a boon for cash-strapped millennials. But as the streaming video marketplace gets more crowded (Apple, Comcast and Disney are throwing their hats in the ring) and consumer costs rise (Netflix just hiked its price), the future is looking more like the past — and the traditional TV bundle could make a stealth comeback.

Who Killed The Great Cable TV Bundle?

Insiders know the cable bundle, after generating more than $1.8 trillion, has been murdered. They don’t agree on the prime suspects.

How Many Subs Would A $10 Bundle Draw?

An entertainment-only channel bundle priced around $10 has the potential to draw 4.6 million new subscribers into the pay-TV ecosystem, analyst firm MoffettNathanson says.