Rentrak Corp. on Thursday announced a multi-year TV Essentials contract with Pivot, Participant Media’s new cable network targeting millennials (18-34 year-olds) launching Aug. 1. Pivot will offer a mix of […]
Exclusives
It was another off year for broadcast. That’s certainly nothing new. Cumulative ratings for the Big Four networks have fallen seven of the past nine years. What’s different about this year is that, for only the second time in that span, basic cable ratings did not see an accompanying rise, indicating that viewers are being pulled away by other, non-TV things.
Breaking News Lifts CNN & Fox, Sinks MSNBC
NBC Sports Network draws its best cable regular-season viewership in 19 years, 392,000 total viewers per game, up 18%, after losing a third of the season to a labor dispute.
‘Suits,’ ‘WWE Raw’ Help USA Lead Cable Ratings
NEW YORK (AP) – The zombies keep getting stronger. AMC’s hit “The Walking Dead” set a series record Sunday night with 12.3 million viewers. The show was returning from a […]
Armstrong On OWN, Low-Key Confession
Don Seaman, TVB’s manager, marketing communications, says that while it made sense for Lance Armstrong to choose TV as the place to do damage control and brand rebuilding, why on cable? “It’s almost as if you wanted to keep people from seeing you talk about this. Your bombshell mea culpa held so much national interest that an episode of Moonshiners on Discovery had a higher A25-54 rating that week. Comparing your appearance to broadcast would be even less fair than your competing against all of those other unwitting cyclists.”
The channel’s expanded Thursday Night Football slate helps double ad sales dollars. The games have put up record numbers, averaging 6.35 million viewers over the course of 13 games.
