Content marketing and native advertising platform Revcontent has sold a majority stake in the business to a group of institutional investors led by Star Mountain Capital and Capital Dynamics. With the native advertising market valued at more than $40 billion, native is seen as an alternative to cookie-dependent media buying, driving cost efficiencies for advertisers and high-performance yield for publishers. […]
Capital Dynamics
July 4, 2022
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.