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Revcontent Acquired By Star Mountain Capital And Capital Dynamics

TVNewsCheck | by TVN Staff

Content marketing and native advertising platform Revcontent has sold a majority stake in the business to a group of institutional investors led by Star Mountain Capital and Capital Dynamics. With the native advertising market valued at more than $40 billion, native is seen as an alternative to cookie-dependent media buying, driving cost efficiencies for advertisers and high-performance yield for publishers. […]