CBS Non-Ad TV Revs Will Surpass TV Ad Rev
One Wall Street analyst sees CBS becoming less dependent on advertising sales in five years — with TV advertising representing less than 50% of its revenues from all its TV businesses.
MediaPost | by TVNewsCheck
One Wall Street analyst sees CBS becoming less dependent on advertising sales in five years — with TV advertising representing less than 50% of its revenues from all its TV businesses.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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