Now in its seventh season, the CBS sitcom How I Met Your Mother suddenly finds itself a hit. It is up almost 20% this season among the audience that advertisers most want to reach, viewers between the ages of 18 and 49, and now ranks as the No. 8 entertainment show in that category.
NEW YORK (AP) — Neil Patrick Harris will be back for his third turn hosting the Tony Awards. Producers of the show announced Tuesday that the star of the sitcom […]
CBS announced Tuesday that both Dave and Craig have re-upped to keep hosting their respective hours — Late Show and The Late Late Show — through 2014.
Ad sales for Web streaming of March Madness has grown each year that games have been streamed online, nearly doubling the $32 million sold for the 2009 tournament.
CBS and Raycom Media’s ABC affiliate WLOX Biloxi, Miss., signed an affiliation agreement Wednesday to carry the network on a subchannel, but no date was set for the network’s debut. In addition to over-the-air coverage, WLOX-CBS will also be avaiable on cable and satellite.
CBS Offers Packaged-Goods-Specific Ratings
CBS is launching packaged-goods-specific ratings for the upcoming network upfronts, encouraging marketers in 20 categories to buy based on how heavily audiences consume products rather than just traditional viewership measures.
TV Still Drives WOM In A Digital World
Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? In industry argot, it’s word of mouth (WOM), and new CBS research shows TV and paid advertising in other media — in a world where fewer people seemingly talk to each other offline — still generate significant conversation.
A How I Met Your Mother wedding, a supersized NCIS, big guest stars for The Good Wife and space travels on The Big Bang Theory highlight the network’s schedule.
Sure, Denver Broncos fans are thrilled with news that arguably the greatest quarterback of all time is set to join their team this fall. No doubt, there’s also been some serious whooping it up at CBS, where the coming Peyton Manning signing is momentous.
RBC Capital Markets analyst David Bank makes a gutsy call this morning by designating CBS his “top pick” stock. Shares are already trading high: CBS closed yesterday at $31.33, right around its 52-week peak and close to its top price in pre-recession 2007. Yet Bank says he expects CBS to hit $38.
The No. 1 network has picked up nine dramas, two comedies, two unscripted series and a pair of newsmagazines, joining previous renewals The Big Bang Theory, How I Met Your Mother and Survivor. The fate of freshman dramas Unforgettable and A Gifted Man, as well as its two CSI spinoffs remain uncertain.
CBS CEO Leslie Moonves said Saturday that he was approached about a year ago by Steve Jobs to provide content for Apple’s long-rumored television service but he declined to participate.
HONOLULU (AP) – A representative for Alex O’Loughlin says the “Hawaii Five-0” star is taking time away from the show to get treated for problems related to pain medication. Rachael […]
CEO Leslie Moonves says CBS is just beginning to get its fair share of the programming fees that cable and satellite pay out, he said. “We are watched by a lot more people than a lot of cable networks that get paid a lot more than we do. But having started from zero three years ago, we are in a very good position.”
WASHINGTON (AP) – CBS has reached an agreement to continue broadcasting the “Kennedy Center Honors” show from Washington each year through 2018. The agreement announced Thursday keeps the broadcast on […]
CBS and Turner Broadcasting will start charging some college basketball fans $4 next month to stream the NCAA Men’s Basketball Tournament across multiple devices — computer, mobile and tablet. However, fans who can prove they pay for cable or satellite TV will be able to stream every game of the tournament for free on their computers.
Moonves Eyes $4 Million Super Bowl Spot
CBS Corp. CEO Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013. Speaking on the media conglomerate’s 4Q earnings call, Moonves said he anticipates landing “a potential $4 million per spot” in Super Bowl XLVII, slotted for New Orleans on Feb. 3, 2013.
The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its largest audience in 11 years, according to Nielsen. With that kind of pull, brand sponsors flocked to this year’s awards show, enabling CBS to sell out its ad inventory weeks in advance. In 2011, the average spot cost $621,000 — up from a 10-year low of $426,000 in 2010, according to Nielsen. Early estimates for the 2012 Grammys put pricing closer to $800,000 per spot, according to two media-buying executives familiar with this year’s rates.