The future of over-the-air broadcasting via ATSC 3.0 was a hot topic at CCW in New York last week, especially during a couple of the panel discussions in the conference area. The question now is whether the new standard, which promises much, can get into the marketplace sooner rather than later so that broadcasters can catch up with new distribution methods that potentially could render over-the-air broadcasting redundant.
CCW-SATCON Attendance Tops 11,000
While tech advances like bonded cellular technology have given news teams newfound mobility, they also create issues that didn’t exist before and need to be carefully considered, says CBS Newspath’s Tom Fearing. “Nothing is easier than handing somebody a tape.”
Research shows that this year 80% of viewers consumed video content via broadcast TV, versus the remainder who preferred other platforms like OTT or video on demand. However, that number was down from 2011, when 89% of consumers favored linear TV. Panelists at a CCW-SATCON session said the industry — both the broadcast and advertising sides — need to start considering broadcast TV “one part of the mix,” and find the means to capture — and measure — consumers across platforms.
The Canadian Broadcasting Corp.’s Fred Mattocks, HBO’s Diane Tryneski, Fox Networks’ Richard Friedel and Sinclair’s Del Parks say the importance of having adaptable and widely used technology is becoming more important as the demands of the industry continually change.
Exclusives
A CCW-SATCON panel says using IP technology — whether that’s for the acquisition and transport of video or for distribution — instead of traditional SDI baseband video gear has a range of benefits. But, while they are moving forward with the new tech’s adoption, there are still risks involved — and will be until standards are established. “We need [IP proponents] to help us make the transition. The sooner the better,” PBS CTO Mario Vecchi said.
Years of experience means broadcasters now know quicker what does, or does not, work and they are able to more methodically develop and adopt new digital offerings. Although some broadcasters still can’t fully embrace putting big effort into courting digital advertisers — primarily because digital ads are far cheaper than on-air spots — it is still a profitable venture TV stations should take advantage of,
The migration of TV to platforms like the Internet represents a “massive transition in technology, user interfaces and the nature” of the television industry, says FX CEO John Landgraf. “As long as we and others are able to innovate and invest, it’s great for the consumer” since competition will result in “the best possible work.”
Speaking at the CCW-SATCON conference in New York today, Capitol Broadcasting’s Jim Goodmon said he believes local broadcasters need to adopt new “geofencing” technology that will prevent OTT viewers from accessing station programming that is not locally produced when they are out of their home market. And he’s working on a solution.
Ion Media CEO Brandon Burgess says while his company is looking at the pros and cons of selling some spectrum, he’s doubtful it will and, what’s more, he questions whether the auction, planned for 2016, will ever take place.
Ion’s Brandon Burgess, Univision’s Kevin Cuddihy and Boston Consulting Group’s John Rose say that if you control content, the new means of distributing content — OTT and apps among others — will allow you to stay relevant as TV business and distribution models change.
Panasonic has announced its new AW-HE130, a pan/tilt/zoom camera incorporating recently-developed high-sensitivity, low-noise 1/3” 3-MOS imagers designed for low-light conditions. New features include Power over Ethernet+ (POE+) for easier integration, […]
EditShare, a provider of shared media storage and end-to-end tapeless workflow solutions, today announced version 3.2 of Flow, the company’s media asset management platform. Attendees to CCW 2014, held in […]
JVC Launches 4KCAM Handheld Cameras
JVC Professional Products will introduce its 4KCAM product line and unveil three handheld camera models at Content & Communications World (CCW) 2014, which runs Nov. 12-13 in New York City. […]
PESA, a designer and manufacturer of professional audio and video distribution solutions, will demonstrate its new PESA Live streaming app for iOS and Android smart devices, PESA Xstream family of […]
At the upcoming CCW+SATCON Conference & Expo, held Nov. 12-13 at the Javits Convention Center in New York, FOR-A America will showcase several video production solutions. Exhibiting in booth 1111, […]
Broadcast Pix will launch its new “Cast Out Your Old Switcher” trade-in promotion at Content & Communications World (CCW) 2014, which runs Nov. 12-13 in New York City (Booth 1258). […]
Grass Valley, a Belden Brand, will showcase the recently launched Karrera K-Frame S-series Video Production Center and other solutions designed to keep customers future-ready in booth #1015 at the Content […]
