The General Mills brand today unveiled its 2014 Super Bowl spot from Saatchi & Saatchi. And yes, that’s the family from “Just Checking,” the ad from last May that made headlines when General Mills shut down the comments section on the YouTube version because of racist vitriol. That earlier ad turned out to be a major win for the brand, however, as people everywhere jumped to its defense—and the view count on YouTube jumped to nearly 5 million.
General Mills will appear in the Super Bowl for the first time since 1996, this time with an ad for Cheerios, the company announced Wednesday. The ad for regular Cheerios represents the first time the brand has advertised in the Big Game.
NEW YORK (AP) — A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. “Mom,” says the girl. “Dad told me Cheerios is good for your heart. Is that true?” Cut to dad waking from a nap on the living room couch with a pile of […]