General Motors’ Chevrolet division unveiled the all-electric 2022 Bolt EUV and a redesigned Bolt EV on Sunday via a long-form video it created with Walt Disney World. The 14-minute and 25-seconds video Behind the Magic is hosted by TikTok creator Nick Cho. It is a deep-dive into the all-new Bolt EUV and also provides a look at the making of the vehicle’s debut spot, the 90-second Magic is Electric.
Chevrolet will stop airing its most recent “Real People, Not Actors” TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.
GM says it will return to the Academy Awards telecast with an ad to be chosen from a contest judged by Spike Lee, Linus Karlsson and others.
Chevrolet may have been licking its wounds last year, but it’s back big-time now and out to prove the point at the Super Bowl next Sunday. The automaker will have six or more TV spots in the game, plus a post-game surprise — which GM Global CMO Joel Ewanick and Chris Perry, VP of U.S. marketing, are keeping mum about for now.