GM says it will return to the Academy Awards telecast with an ad to be chosen from a contest judged by Spike Lee, Linus Karlsson and others.
Chevrolet may have been licking its wounds last year, but it’s back big-time now and out to prove the point at the Super Bowl next Sunday. The automaker will have six or more TV spots in the game, plus a post-game surprise — which GM Global CMO Joel Ewanick and Chris Perry, VP of U.S. marketing, are keeping mum about for now.
