Beating Ad Fraud With Programmatic

Ad buying was once relatively linear. Advertisers bought the ad space from the publisher, the ad was placed, and then the results were verified by a neutral third-party such as Nielsen. The viewer either believed the ad or they didn’t, and the opportunity to be deceived was limited exclusively to the consumer. The advent of computers and smartphones and the subsequent rise of digital ads introduced an entirely new dynamic to truth in advertising: brands and publishers were now exposed to the potential for victimization.