The impact of programmatic media buying and automated digital advertising on brand reputation, consumer perception and customer trust will continue to present major challenges for the advertising industry in the coming year. “We’re all trying to solve the problem of where did the trust go,” said Liz Miller, VP of marketing at the CMO Council. “The metrics we used to call successful, we don’t necessarily trust anymore.”
CMO Council
April 26, 2024
Editor on Duty: Mark K. Miller
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