Publishers have been enthusiastic about voice assistants like Amazon Alexa and Google Assistant this year, often undaunted by the fact that these platforms require bespoke content, and the route to monetization is still unclear. After promising levels of its audience returned each week to use its Alexa skill, CNBC’s global ad sales team will start selling audio sponsorship packages to advertisers in the next few months.
CNBC Digital
Stay Connected
Subscribe
Events
-
Streaming News 2022: Maximizing Audience & Revenue
25 August 2022
-
Remote Production: Optimizing Technology & Workflows
29 September 2022
- View more events
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
TVN Video
Sponsored Content
Market Share
Special Reports
-
Top 30 Station Groups: Standard General Leaps Into Second Place With Tegna Acquisition
-
Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.