American firms trying to tap into the fast-growing Hispanic market, particularly those in the news business, are receiving a very clear message: Good luck. The lights are going out at CNN Latino, a year-old experiment by the news network to reach America’s 53 million Hispanics with Spanish-language programming. That comes three months after the shutdown of NBCLatino.com, an English-language attempt that targeted the same demographic.
CNN Latino affiliate WDFL-LD Miami today announced that it will remain on the air with the bulk of its current programming and will add new content and shows. The station’s President-GM Tomas Johansen said: “In response to today’s news that the CNN Latino national network will cease operations, we wanted to assure our viewers that Channel 18 will remain on the air […]
For the first time, South Florida viewers will be able to see Spanish-language programming produced by the Cable News Network delivered for free via a broadcast signal. Come August, CNN Latino Miami will be broadcast on WDFL-LD as well as on basic cable.
Looking to tap the wealth of U.S. Latinos, CNN is planning to introduce a Spanish-language programming service, CNN Latino, tailored for TV stations next year.