With the 10th edition of the College Football Playoff set to cap off a high-rated season starting on New Year’s Day, Disney says advertising inventory is nearly sold out for the semifinals and championship. The level of buy-in is a welcome development for Disney as a challenging 2023 winds to a close. This season’s viewership surge precedes the expansion of the CFP field and negotiations for new media rights deal
The audience for the game, in which LSU defeated the defending champion Clemson 42-21 to complete the team’s undefeated season, was up 3% from last year’s Alabama-Clemson CFP National Championship telecast, which drew 24.3 million viewers, according to ESPN.
