As marketers across sectors have asked to pause their advertising plans or shift messaging, NBCUniversal said that starting today it will have less commercial time and more uninterrupted content, according the Linda Yaccarino, the company’s chairman, advertising and partnerships. It’s a nod to the turmoil the coronavirus pandemic has wreaked on the advertising sector despite a surge in TV viewing.
Linda Yaccarino, chairman of NBCUniversal Ad Sales and Client Partnerships, says she plans to further cut back on the commercial loads on the company’s TV networks and will air its new short, one-minute Prime Pods in more shows this year.
Turner-owned networks TNT, TBS and others announced a number of new shows Wednesday at the company’s upfront presentation in New York, but the cornerstone of the company’s pitch to advertisers was a vow to reduce commercial loads. “The consumer experience must come first,” said Donna Speciale, president of ad sales for Turner Broadcasting. “We’re dedicated to keeping our content bold, engaging and less cluttered,” she told ad reps.