Wed. May Top Thurs. As TV Ads’ No. 2 Night

Sunday nights will still give commercials their biggest audiences next fall, but Wednesday may overtake Thursday’s long-held No. 2 spot, according to a new survey of ad buyers’ predictions.

Nielsen To Adopt Commercial Ratings

The Nielsen Co. said on Thursday that it would adopt Ad-ID, a system of digitally coding commercials that would give ratings on a commercial-by-commercial bases. The system will be administered by the Association of National Advertisers and the Four A’s, formerly the American Association of Advertising Agencies.