Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts

Comscore is launching Comscore Everywhere, a single-source unified cross-platform measurement service. This comes as Comscore continues to work specifically with other media networks and companies — NBCUniversal, ViacomCBS, for example — in finding new measurement alternatives. One recent addition is an association with WarnerMedia, according to one report.