Its new Total Home Panel tracks consumer behavior across home network-connected devices and is based on a nationally distributed sample of more than 12,500 U.S. households with more than 147,000 active devices per month and 62,000 active devices per day.
COMSCORE TOTAL HOME PANEL:
Phones, Tablets Over 50% Of Connected Devices
The popular industry narrative of fragmented video viewing often features visions of viewers migrating away from the television and connecting with content alone in their bedrooms, basements and man caves. However, TV remains a mainstay as the primary screen for viewing long-form video content. And connected devices, spurred by streaming video, have consumers connected in a familiar spot: the living room.
