Survey: Ad Agencies Expect To Spend More On CTV

Agency executives surveyed by Pixability said they plan to invest more in CTV, even in an environment when some advertisers are being more conservative about spending in a cloudy economy.

Mobile App Video Fraud Increases 50% YOY, Verification Surges On CTV

DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of digital media quality and […]

Rovi Launches Tool To Measure TV Ad Buys

Electronic program guide company, Rovi Corp. is launching a media research tool for media agencies and advertisers to measure TV advertising buys on its ad network. Rovi Analytics will provide measurements such as unique viewers, impressions and time spent — data that comes from set-top boxes, as well as connected television and video devices.