Mobile App Video Fraud Increases 50% YOY, Verification Surges On CTV

DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. This year’s report found that many post-bid quality metrics measured and benchmarked by DV are moving in a positive direction, with violation rates decreasing. […]

Rovi Launches Tool To Measure TV Ad Buys

Electronic program guide company, Rovi Corp. is launching a media research tool for media agencies and advertisers to measure TV advertising buys on its ad network. Rovi Analytics will provide measurements such as unique viewers, impressions and time spent — data that comes from set-top boxes, as well as connected television and video devices.