Agency executives surveyed by Pixability said they plan to invest more in CTV, even in an environment when some advertisers are being more conservative about spending in a cloudy economy.
DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of digital media quality and […]
Electronic program guide company, Rovi Corp. is launching a media research tool for media agencies and advertisers to measure TV advertising buys on its ad network. Rovi Analytics will provide measurements such as unique viewers, impressions and time spent — data that comes from set-top boxes, as well as connected television and video devices.
