The search giant plans to remove a technology seen as critical to the digital-ad industry.
EXECUTIVE SESSION WITH JOE WEIR
Cox Media Group: TV In A ‘Great Position’ Against The Cookie Apocalypse
TV’s digital businesses are in a strong position to withstand Google’s eventual phase-out of third-party cookies in 2023, says Joe Weir, Cox Media Groups SVP of digital, but that means cultivating its own walled gardens in the process. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
