Showtime Is Targeting ‘Cord Cobblers’

That’s how Showtime’s president-CEO, David Nevins, referred to his subscribers while discussing the evolution of his premium cable network at the winter press tour. “Today’s audiences are cord cobblers, individuals and households who creatively manage their content consumption with an assortment of subscriptions that work uniquely for their needs.” Because of the availability of its stand-alone streaming service on iTunes, Roku and Android devices, and as add-on subscriptions for Hulu, Amazon Prime and PlayStation Vue, Showtime has “availability and visibility wherever those cord cobblers reside,” he said.