A new report from GlobalData says the drop is due to cord-cutters and cord-nevers. Expected household penetration for 2023 is estimated at only 42%, which will drop even further to 32% in 2028.
Discovery Channel and Comedy Central are the basic cable networks cord-cutters are most interested in, according to a study by Beta Research. Also high on the list of cable channels cord-cutters like are Food Network, FX, ID, History, National Geographic and Disney Channel. Among heavy streaming network viewers, FX was on top, followed by Discovery, Comedy Central, Syfy, Food Network, History and National Geographic.
The five leading services, including the new Hulu Live, offer many live TV staples, but each has blind spots that could make cord-cutters reconsider.
Only a third say they expect to pay for cable TV this year. Half say they’ve already gotten rid of pay television. Many watch TV through other sources. Some don’t watch at all.
Nearly a third of 18-34s eschew pay TV services. Many of them subscribe to the top SVOD services like Netflix, Amazon Prime, Hulu and YouTube, but they’re also gobbling up content from lesser-known digital video sites.
