A new report from GlobalData says the drop is due to cord-cutters and cord-nevers. Expected household penetration for 2023 is estimated at only 42%, which will drop even further to 32% in 2028.
Only a third say they expect to pay for cable TV this year. Half say they’ve already gotten rid of pay television. Many watch TV through other sources. Some don’t watch at all.
They’re not cord cutters. These are the people who never had pay TV subscriptions in the first place. How do they watch TV? It’s not all OTT. They also rely on friends.
