TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Can Corporate Culture Hold Fast Though A Crisis?

What happens when companies try to maintain — or even rebuild — their culture during and after a crisis? Is culture something that becomes so ingrained in a company’s DNA that for good or bad, it cannot be changed? Or can and will companies adapt their cultures for a reemergence after a crisis, or even a seismic event such as a merger?

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