Extreme Reach, Verance Partner On Enhanced Addressable Insights

Verance and Extreme Reach today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s open standard Aspect watermarking technology with ER’s AdBridge asset management platform for TV and video ad creative. The partnership will make Verance insights available to AdBridge clients on both the buy and sell side, providing […]

ComScore Studies U.S. Cross-Platform Future

Amidst a backdrop of TV and digital convergence, the demands on marketers and media companies to understand how the media landscape is evolving have never been greater. A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond. To download the white paper, click here.

Ad, TV, Video Trades Seek Single Format

In the first advertising industry-wide initiative to tackle technical standards and formats associated with the rapidly changing marketplace, a joint venture of the Association of National Advertisers and its agency counterpart, the 4As, has spearheaded a coalition of the advertising, TV and digital media industry’s leading technical groups to create standards and best practices for managing video assets in a non-linear world.