Extreme Reach, Verance Partner On Enhanced Addressable Insights

Verance and Extreme Reach today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s open standard Aspect watermarking technology with ER’s AdBridge asset management […]

ComScore Studies U.S. Cross-Platform Future

Amidst a backdrop of TV and digital convergence, the demands on marketers and media companies to understand how the media landscape is evolving have never been greater. A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond. To download the white paper, click here.

Ad, TV, Video Trades Seek Single Format

In the first advertising industry-wide initiative to tackle technical standards and formats associated with the rapidly changing marketplace, a joint venture of the Association of National Advertisers and its agency counterpart, the 4As, has spearheaded a coalition of the advertising, TV and digital media industry’s leading technical groups to create standards and best practices for managing video assets in a non-linear world.