Rentrak Adds Crossmedia Agency

Rentrak has signed a TV ratings agreement with Crossmedia, an independent full-service media planning and buying agency. Crossmedia will use Rentrak’s national and local measurement services and its advanced analytics of consumer viewing behavior in major U.S. markets. Crossmedia Co-Founder and President Kamran Asghar said: “Rentrak is a smart alternative to the competition and the […]