NBC will present all of its coverage of the 2018 Winter Olympic Games live across all U.S. time zones. By syncing viewing on its broadcast, cable and digital platforms, the broadcast network will end its long-standing practice of tape-delayed presentations to the Mountain and Pacific regions. It’s a move made in deference to the digital age and our collective hunger for instantaneous information and gratification.
Last week, comScore said it would be rolling out crossplatform ratings in April, designed to provide media people a fuller snapshot of what people are watching across which devices. Buyers and planners have been clamoring for this data for years, so the news set off quite a stir. But Media Life readers had many questions about the methodology and logistics behind these new ratings. Media Life collected those questions and gave them to comScore to get some answers.
