Phil Falcone is angling to profit from TV coverage of crypto assets — an oddball bid to reverse a decade-long slide from being a billionaire to pleading that he’s broke. The fallen hedge fund star — who amassed a $2 billion fortune from shorting the housing market before squandering the riches over the past 10 years — is actively pitching investors on something called Blockchain.TV.
How TV’s next emerging categories are shaping the future.
Crypto companies are shelling out top dollar for Super Bowl ads as they strive to become household names. Above, Crypto.com has hired Matt Damon for its recent ad campaign.
Whether you’re a bitcoin believer, or remain a staunch skeptic of cryptocurrencies, most experts are now saying it’s more a matter of when, not if, the media industry will embrace digital cash systems. Our advice? If your company decides to take the crypto plunge, conduct a lot of due diligence and very carefully develop a plan for how your company will integrate crypto into its transactions.
Facebook is banning all advertisements for cryptocurrency, including Bitcoin and initial coin offerings, as part of an “intentionally broad” policy against deceptive marketers. Product Management Director Rob Leathern says the decision isn’t permanent, though, and that Facebook will revisit the rules when it’s gotten better at detecting and removing bad ads.
