Consumer video streaming spending in the U.S. is forecast to continue its strong pace of growth — 24% to $22 billion next year, according to the Consumer Technology Association. CTA estimates that 2019 spending will hit $17.7 billion this year, up 25% from $14.1 billion a year ago.
2020 is expected to start the deployment of ATSC 3.0 technology and services, and in preparation the Consumer Technology Association has announced that it has developed what it is calling the go-to market name and logo for the new technology, NEXTGEN TV. This name and logo will be used to identify devices that meet the ATSC 3.0 interoperability test specifications.
A joint NAB-CTA “Living Laboratory” in Cleveland is designed to help broadcasters and manufacturers prepare for the launch of ATSC 3.0 services.
“The commission should allow the market, not regulatory dictates, to determine whether or not Next Gen is successful,” said the NAB, Consumer Technology Association and America’s Public Television Stations in joint comments on the FCC’s next-gen TV standard proceeding. They recommend: a hands-off approach to the transitional ATSC 1.0 simulcast channels, make no changes to must-carry and retransmission consent rules and not require that TV sets to be equipped with 3.0 turners.
Without comment, the agency asks for public comment on the broadcasters’ petition to permit the use of ATSC 3.0 as an optional broadcast standard without disrupting the existing ATSC 1.0 service. Comments are due May 26; replies, June 27.
Tiffany Moore, a former TwinLogic Strategies executive, is tapped by the former Consumer Electronics Association to lead its lobbying efforts as VP of congressional affairs.