Innovid said it launched Harmony Direct, the first in a series of products aimed at cleaning up the connected TV advertising supply path. Roku and digital company PMG are among the first to use Harmony Direct. Harmony is designed to send more advertiser dollars toward media, increasing revenue opportunities for publishers and creating a more sustainable, transparent system for advertisers, Innovid said.
Octillion is a next-generation demand-side platform focused on local CTV/OTT advertising. Tegna says the acquisition will expand Premion’s capabilities in the CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
Innovid Corp., an independent advertising platform for delivery, personalization and measurement of converged TV across linear, connected TV (CTV) and digital, today announced a first-to-market partnership with Upwave, an analytics platform […]
Media buyer GroupM and measurement company iSpot.TV have completed a study that found that 8% to 10% of connected TV ad impressions are being counted as delivered when the TV is turned off.
Cox Media Group, Capitol Broadcasting, Graham Media Group and other broadcasters are participating. Magnite, an independent omnichannel sell-side advertising platform, will make CTV inventory available to agencies and programmatic buyers.
YouTube on Monday introduced an option for performance advertisers that allows them to drive and measure conversions on connected television (CTV) by increasing the ability for viewers to shop from the messages in the ads they see on the screen. Now, for the first time, performance advertisers can take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns.
