It’s Time For A Deeper Embrace Of Community Journalism
Dak Dillon: ”
Local broadcast news faces an existential crisis. As viewing habits rapidly evolve, these outlets confront crumbling business models, fleeing audiences and withering trust in journalism overall. The meteoric rise of ad-supported streaming and the slow death of cable present new pressures. Shareholders demand growing returns while journalistic integrity is strained. In this tumultuous landscape, business as usual is no longer an option. Providing steady “coverage you can count on” will not cut it. With local newspapers obliterated, broadcast is one of the last bastions of journalism left in each market. Reinvention is imperative, or these critical community voices will disappear.”
Living In An Age Of Disruption
In the growing realm of media and content, disruption has penetrated every area of the industry, causing a rapid acceleration in learning, tinkering and planning. It’s also led to a new age of mergers and acquisitions, as content providers look to team up with distributors to better position themselves in the world of Netflix. Disruption can be good for an industry, depending on who you ask. What does disruption really mean for media companies? How does it continue to manifest itself in the core business model?
Weather Needs Both Tech And Storytelling
In weather coverage, technology continues to drive differentiation (and lower barriers to entry) between systems and platforms while viewers are expecting more than just the seven-day forecast. Weathercasting must add more storytelling at the local level, helping viewers not just know the weather but understand how and why it will impact their lives.
