In the growing realm of media and content, disruption has penetrated every area of the industry, causing a rapid acceleration in learning, tinkering and planning. It’s also led to a new age of mergers and acquisitions, as content providers look to team up with distributors to better position themselves in the world of Netflix. Disruption can be good for an industry, depending on who you ask. What does disruption really mean for media companies? How does it continue to manifest itself in the core business model?
In weather coverage, technology continues to drive differentiation (and lower barriers to entry) between systems and platforms while viewers are expecting more than just the seven-day forecast. Weathercasting must add more storytelling at the local level, helping viewers not just know the weather but understand how and why it will impact their lives.