NBCUniversal said that Dan Lovinger had been promoted to president, NBC advertising sales and partnerships. Lovinger, who had been executive VP, sales and partnerships, NBC Sports Group, will be responsible for stewarding and monetizing all of NBCU’s Olympics and Paralympics business, including advertising sales for all games through 2032, according to a memo to staff from Linda Yaccarino, chairman, global advertising sales and partnerships at NBCU. Lovinger will also manage NBCU’s partnership with the United States Olympic and Paralympic Properties group.
Mark Marshall will succeed Lovinger atop ad sales for entertainment networks.
The ad sales division now comprises four content areas: entertainment, live programming, lifestyle and digital video. Also announced is a new center for marketing innovation called the Client Solutions Group.
With Linda Yaccarino now settled in at her new position as president of ad sales, NBCUniversal has set in motion a wholesale shuffle of executive positions under her watch.
