A Journo’s Guide To Driving Traffic With SEO

Daniel Petty of the Denver Post told a packed house at the SPJ/ONA JournCamp that most Web traffic for news sites comes through “a side door,” such as an article page vs. the home page. “If you need more proof that SEO matters,” Petty says, “The State of the News Media 2012 found that 32% of people get news digitally through a key word search.”