FreeWheel’s Data Warehouse Lets Advertisers Access, Analyze Cross-Media Campaign Data

Today, FreeWheel, a Comcast company, launched Data Warehouse, part of the Strata ad management platform. Data Warehouse provides Strata users with a single source of flexible, consolidated insights into their cross-media campaigns from the Strata system, and it is interoperable with agencies’ existing business intelligence solutions. Advertisers have historically faced several challenges when accessing and […]